Promised Land
Ventures
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China Private Equity & Advisory Services |
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Frequently Asked Questions
What is Promised Land? Promised Land Ventures Ltd is a private equity firm investing exclusively in Mainland China. Promised Land generates returns by employing a conservative investment approach. Promised Land forms joint ventures with local partners.
Why do you invest in China? We exclusively consider Chinese investments. The current growth of the local economy is unparalleled, and brings up exceptional investment opportunities. The fast-growing Chinese companies we invest in are looking for foreign partners to benefit from foreign capital, knowledge, and advantageous local joint venture law. We then build together on these advantages and on our combined strengths to accelerate their businesses.
Which type of service do you deliver? Promised Land is mainly an investment company. We also deliver consulting services to selected clients.
Who owns Promised Land? Promised Land is a private and family-owned company
Where is the firm based? Our main focus is on our China-based investments, and the day-to-day management of the organization is conducted in Shanghai.
How is Promised Land different from other investment firms? Promised Land specificity is to invest in industrial businesses in Chinese Mainland. Companies we invest in are looking for joint-venture partners to bring in foreign insight and capital. Promised Land is different because of its conservative investment philosophy: we strive for consistency, and do not invest in start-ups. Instead, we focus on high-growth and highly profitable local opportunities.
What is private equity? Private equity is a form of investing in which companies such as Promised Land invest in private companies.
What is venture capital? Venture capital is a private equity form of activity, and is money that is invested in companies to help them get started or to grow.
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